Research Methodologies Essay Example | Topics and Well Written Essays - 6750 words

Research Methodologies - Essay voiceThe new media identified is the internet and the possible e-marketing exercises that could be resorted to in order to boost the profitability.Hong Kong is made of 236 is overturns in all on the S prohibitedh China Sea. verboten of this land space, it has been constitute that only 25% of the land has been commercially developed and used. The rest are green and form a part of National pose that are protected and reserves (Lonely Planet, 2006). Since it borders the Pearl River and its delta, it as well provides some of the best picturesque locations for restaurants and evening bewilder outs. Most of the people live and work in high rise buildings. The restaurants that cater to the catering employment in Hong Kong are on m some(prenominal) cases are located next to one another for ask of land and place (Time Out, 2006). This led to excessive competition between the restaurants of the region. The sharp increment in the gross domestic product of the land and an economic growth that surpassed 10% year on year on the GDP helped the province to swiftly prosper at the same time pushing the exist of place and hence the letting constitutes to incredibly high figures.While the rental costs have gone substantial up, it is also found that the cost of victuals has not gone up to that extent. This has happened due to the fact that most of the food is imported and the imported cost has not gone up in the mainland China from where food is brought in. This meant the cost of the food has to go up for specific areas and not for others resulting in discrepancies of cost even across the exquisite area in the Hong Kong. People could show preference based on the cost of the food as much as the quality of the food that the restaurants served (HKSAR Budget 2006-07). Increasing competition forced the restaurants not to increase the cost of the food at these restaurants for the fear of losing business.Current Marketing MethodsThe restaurant s in Hong Kong promote themselves using any of the traditional methods of advertising on the newspapers and other media. Some of the well known restaurants thrive due to a strong of word of mouth advertisement that they get from their patrons. All these help them in consolidating their market base. heretofore with the rise in the competitive directs the large food market in Hong Kong which is also known as the Food Paradise since the 1980s. A large cross section of the cuisines are also supported and it is found that these restaurants have already carved a recessional for themselves by serving specific food varieties first from Asian or Cantonese or Manchurian and other choices that serve as a differentiator. However, with the increasing level competition even these differentiators get blurred and there happens to be competition within these specific niche markets themselves so much so that these niches are no niche markets that they used to be once upon time. Out of the total a rea of 1,102 square kilometers of Hong Kong only about 300 square kilometers are occupied by human settlements. There is a large scale exodus of restaurants to move from these established locations and move out to the non established out skirts where the land and the building rentals are pretty cheap but at the cost of the patrons who would find it