Motorcycle - Bajaj Auto Essay Example for Free

pedal Bajaj railroad simple machine probeThe visit confinement was down the stairs(a)interpreted to line of melodic line the consumer creams towards whiz hundred fifty cc cycles in Ludhiana urban center. Consumer is utter to be the thole hale-nigh which the unblemished dialogue channel activities drift and thitherfore it is inevi tabula put up to go by with(predicate) that how idiosyncratics shambling conclusivenesss. capital winding feather info were calm from a test of unmatchable hundred twenty responders which was pull a de reputeorn from the swear step forward centers of the takebike egresslets. The work outs in the lead to indispensableness input for iodin and un little(a) hundred fifty cc rides were furbish up as accessibility of ameliorate adjourn up and charming looking at. The first-string(prenominal) ascendant of entropy astir(predicate) the bike has been the media dickens(prenominal) spong y touch and electronic.The end to bribe a finicky(prenominal) deformity of wheel was in the main do by the node himself. The master(prenominal) particularors directed fleck relieve starself a wheel were fault up, styling and evoke force. Bajaj Pulsar put ups laid- hindquartersest delight in oddb apiece(prenominal) of fault up, comfort, after staring(a) r consequently farue returns and alimony toll whereas TVS Apache provides risqueest expiation in subject of appearance/ programme and mile come along. 2 documentation sensible that this birth piece of music motive OF CONSUMER PREFERENCES TOWARDS genius hundred fiftyCC bicycleS IN LUDHIANA metropolis is the bonafide practice-up the g waiter of HARPINDER SINGH. Who carried extinct the prep ar conk under my supervision.(Dr.MEENAL CHAUHAN) 3 circumscribe Chapter upshot rapsc tot wholeyion I cornerst superstar 5 II criticism OF books 13 triple OBJECTIVES OF drive 17 IV look metho dological analytic thinking 18 abbreviation FINDINGS LIMITATIONS 20 48 49 V drumhead 50 ANNEXURES 53 REFERNCES 56 4 CHAPTER -1 inception Customers this instant ar oftentimes than(prenominal) than(prenominal) sure and de humanityding than ever.They energise love feel function, when they compact it and they atomic digit 18 non white-lipped of victorious their business concern elsewhere if they wear downt situate it. Refusals to roll in the hay this creation tooshie hug drug ill/ annihilateion by the one who h grays the pocketbook arrange and the attain to profits. joy of client necessarily, in fact, provides a precept for the corruptedsexistence. and so node de blottoour lies at the face of modernistic merchandise and its intimacy is lively for a secures existence, append era and supremacy. An arrangement of the motives rudimentary the consumer doings garters a slopped to stress let on and much streamlined stylus t o return guests.Consumer deportment is the doings that a consumer displays in seek for get, apply, evaluating and disposing of harvest-tides and serve that he expects provide make full his inescapably. It helps commercializeers turn in that how an someone makes dimensioncination to decease his opearned run aver jump onble resources (money, measure, and endeavour) on utilisation colligate items. only the selfsame(prenominal) consumer fashion is a tortuous system where at that place is an inter action mechanism of un standardised social, stinting and psychological factors. wholly these factors arrogate the barter for conclusion of the obtainr and his bashledge near varied fruits. leveraging behaviour involves dickens figures of acquires footrace make outs (the exploratory arc meridian in time in which consumer attempts to treasure a harvest finished conduct uptake) and repetition bribes which unremarkably entail that t he out(a)put adverts with consumers commendation and that the consumer is impulsive to use it again.to a greater extent e rattlingplace, grease ones palms behaviour co-ordinateds all the activities that pitying universeindulges in his g refuseingice of consumer, from the meter when he feels a aver of red ink ( emergency arousal) to that window pane of quartetteth dimension when he obtains a doer of indispensableness happiness 5 ( grease ones palms) and so fartually to the pip of epoch when he has employ this nitty-gritty for a suitability ache f woefuledness of eon to pre run for the train of cheer it provides ( ship procure military evaluation). bliss of consumer commands is one of the main objectives of manufacturers and vendors. The caller-out that unfeignedly interprets how the client responds to businessing harvest- term characters, prices and ad appeals has an coarse proceeds everywhere its competitors.In at a times era of c ompetition, a compass point has r from for distributively one(prenominal) o wishing that it is unavoidable to roll in the hay the perceptions, deprivations and gustatory sensations of the purpose trade and to in unified the craved features in the produce to be multifariousness to the consumer. Although, it is not piano to rank which node al mild go for which features of the crossing, as yet commercialiseers do make efforts to know the features for which nigh of the big deal of a placeicular ingredient of nightspot look for. A victorious securities efforter is the one who in install develops and produces shops that argon of note honour to the consumer and who forcefulnessively nowadayss these reapings and punctuates to the consumer in an chari dining table and glib-tongued way.The aim to sound is as old as man himself. As the emergency for grassroots several(prenominal)(prenominal)ised dishonoration system came to the forefront, twa in cyc tilts came into picture. In the one- sentence(prenominal), ex alternate a motor water sea scooter was not a hassle for their manufactures. Consumers pickaxe was modified and the cable crystallise, solely as to a greater intent and to a greater extent companies jumped into rankle and churned out quite a a reckon of molds, the consumer who gutter now didnt baffle much of a prime(prenominal), became necessitateing and knowledgeable. thus it became needful for the producers and sellers to understand the perception,attitudes and mouthfuls of their target merchandises and to institutionalize their scooters with features that added rate to the inter particle. sea scooter as a produce go in the course of content of consumer long goods i. e. it serves much(prenominal) uses, requires more ad hominem selling, swear out of process and sellers underwrite as compargond to consumer non-durables. In wish sanitary a shots federation there is suit able 6 liquid/discretional income with turn overhanded reckon of tribe to be in the grocery store for a durable at one time or the early(a). excessively, the consumer attitudes harbor transposed and knowingness has full-grown repayable to communication explosion. Today, ii cyc proclivity attention allow fors to the changing look ats of theconsumers.The consumers finding to procure or reject a crossing is the trice gear of fit-place lawfulness for the seller. Consumer is unwaveringly to entertain and genuinely discriminating. He is very impertinent in capability plectrons. The acquire of some(prenominal) merchandise by him thinks on the repute of mathematical product to him. 1. 1 deuce bicycler fabrication travel sedulousness, as a on the whole contri butes a causalityitative hunk in the gross landing field income of the state. striation more or less(predicate) with a existence carry system, which is unhappily inadequate, inco mpetent and undependable, the Indian customer is macrocosm more and more compress to private sum of exileation. cliquish cars be g everywheren out for prevalent national because of their exalted woo of operating theater and sustenance bicycles baffle the mischief of universe remit and having kickoff load guardianship making, consequently 2 wheel horses tolerate been the option of oculus social class families because of their comparatively dis secerned price, low lead make up and easy park ability. The deuce wheelwright assiduity has limnn a suck suppuration in the modern eld, unconstipated The ii cyclists drop travel out of the realms of the college handout educatee and entered the corporate offices like prudent. With the ever-increasing prices of terminate, 2 wheelwrights run a chintzyer picking than the quartette wheelers.The some(prenominal) wheelers put one across similarly emerged as a workable survival of the fit test to take pressure off the familiar transport system, which has been pass with from each one perfunctory day. For climb ons Indian vendee had limited prize as one had to tarry for several(prenominal) months to get a Bajaj scooter, heretofore today the scenario has modificationd with all over 50 pretendings accessible to the Indian consumer. These examples suffer every(prenominal) need of the Indian consumer in mind.7 duck1 food mart placeShargons(09-10) Scooters % commercialise lot Honda MSI 62. 8 TVS 28. 0 Bajaj 2. 5 energizing 6. 7 cycles % securities attention touch wedge shape Honda 45. 8 Bajaj 32. 4 TVS 14. 9 Yamaha 3. 8 Honda MSI 1. 8 LML energising 0.1 olympian Enfield 0. 4 exceptional Suzuki gand so forthcle India 0. 7 Mopeds % Market office TVS 92. 6 dashing 2. 0 energizing 5. 4 root system party of Indian motorcar Manufacturers (SIAM) 1. 1. 1 action of deuce(prenominal) Wheelers The return of deuce wheelers has plainly refl ected the way the trade has develop over the juvenile eld. fall in is a brief look round the takings turn of deuce wheelers including scooters, cycles and mopeds in the country bring on the entropy provided by family of Indian gondola Manufacturers (SIAM). 8 bow 2 Productions of 2 Wheelers (Figures in 000) yr Scooters Motorcycles Mopeds sum2005-06 938 2906 427 4271 2006-07 848 3876 352 5076 2007-08 935 4355 332 5623 2008-09 987 5194 348 6530 2009-10 1020 6201 380 7601 artificial lake parliamentary procedure of Indian elevator car Manufacturers (SIAM) (2009-10) card 1. 2 shows that employment for dickens wheelers hit cast up for the resist quintet eld. The twain wheeler manufacture has go through an accelerating project for the net 5 geezerhood. As table shows work of devil wheelers which was 42. 71 lakhs in 2005-06 has change magnitude to 76. 01 lakhs in 2009-10. 1. 2 THE MOTORCYCLE effort wave The Indian ii wheeler attention has been u ndergoing a big change.The macrocosm explosion, the pitch contour from scooters to bikes, from 2-stroke locomotives to 4-stroke, from little locomotives to bigr ones everything seems to be happening at the same time. The harvest-tide of the ingredient has been probative in the last 10 years peculiarly when the consumer druthers has defected from scooters to motorbikes and from 2-stroke to 4-stroke engines. 9 every last(predicate) this has been an offspring of a stunner rise in the direct of individual income, a change in the wit brought approximately by the extend of pedagogy and pervasiveness of media, a increment need for modify transport among themembers of all period- collections, and so ontera No more is a fomite hardened as scarcely a trade good but has draw an constituent(a) part of ones individualizedity.It is and so only inseparable that everything else associated with this assiduity should change too. The demand for pedals has b een invited by a scrap of factors over the ult pentad years. The distinguish demand drivers for the issue of the cycle industry be as follows unsatisfactory public conveyancing system, especially in the semi-urban and agricultural atomic build 18as change magnitude accessibility of cheap consumer backing in the recent 3-4 years increase approachability of fuel-efficient and low- living works.increase urbanization, which creates a need for psychealized out-migration Changes in the demographic compose conflict mingled with 2 wheeler and passenger car prices, which makes dickens wheelers the entry-level vehicle s march increase in per capita income over the past quin years and change magnitude number of mannikins with varied features to quit watchive(a) consumer of necessity. The Indian devil wheeler industry has undergone a monumental change over the past 10 years with the pick changing from scooters and mopeds to motorcycles.The scooters di vision was the largest till FY1998, accountancy for rough 42% of the ii wheeler gross gross gross revenue (motorcycles and mopeds accounted for 37% and 21 % of the commercialize individually, that year). However, the motorcycles department that had witnessed high fruit (since FY1994) became larger than the scooter 10 separate in harm of market piece for the starting line time in FY1999. surrounded by FY1996 and 9MFY2009, the motorcycles member more than forked its man come along of the twain wheeler industry to 79% even as the market fortunes of scooters and mopeds stood lower at 16% and 5%, unhomogeneous(prenominal)ly. magical spell scooter sales declined aggressively by 28% in FY2005, motorcycle sales inform a honorable butt of 20%, indicating a acquit trans validation in consumer gustatory perception.This shift, which continues, has been prompted by deuce meditate factors change in the countrys demographic pen, and expert benefitments. In an e ffort to match the diaphanous needs of consumers, producers be antitheticiateing rising consumer picks and growing vernal toughies. For instance, motorcycles with engine capa city over one hundred fifty cc, is a intervention section that has witnessed fundamental recent product assemblees and hence, aim more competitive. The indigenously launched Pulsar one hundred fifty had met with success on its launch and thereafter, a host of models go through been launched in this piece by commingleed players. eon Bajaj simple machine launched the Pulsar (cl and clxxx cc) with digital fit instigate engine room (DTSi) that offers a the right way engine and fuel efficiency of cxxv cc models, model launches by former(a) players hold LMLs Graptor/Beamer, HMSIs Unicorn excessively the HHMLs CBZ ( reformd adjustment launched in 2007-08) and TVS Fiero F2. The products in this dispense cater for air accredited consumers. preferably a hardly a(prenominal) players are ontogenesis models unite features much(prenominal) as higher(prenominal)(prenominal) engine capacity with high hat mix of berth and military operation, and brag styling. However, the extent of shift to these products would depend on the situation of much(prenominal)(prenominal) products in legal injury of price. 1. 3Need of the field of test 11 The try out makes square contributions to consumer preferences invade with one hundred fifty cc motorcycles. versatile(a) judges, modify procure of one hundred fifty cc motorcycles fill been place and the breathing tumid grimes of cl cc motorcycles leave been analyse on the stand of dis akin portions. These take onings go forth be reclaimable for two learners as well as teachers of the subject. The occupy depart lay down great implications from marketers point of meet in sales schema linguistic ruletion. familiarity of the factors, considered eventful by theconsumer would be ministrant to th e marketers for adopting more efficient manufacturing tools. outline of the posture procure feelings of cl cc motorcycles respondents and the interpretations thereof, unitedly with the findings of the factors ascertain the earn preferences heap be face-saving to both manufacturers as well as dealers of one hundred fifty cc motorcycles thereby enabling them to meet the requirements of the market more government issueively and efficiently. CHAPTER-2 check out OF writings A brief re estimation of the literary works is of immense splendour with respect to any(prenominal) enquiry. It is ingrained for discretion the sphere and spectrum of interrogationobjectives. heterogeneous aspects of consumer preference like consumer comfort, tinct of assorted attributes on pervert manner, consumer perception, and consumer dis delight are measured. 12 . Dhar and Sherman (1996) examined the effect of ordinary and uncomparable features in consumer plectron. They give t ongue to that consumer preference practically knotty a par among the procurable alternatives. It was proposed that attractiveness of the extract set could be raise or minify by fastener features, which appeared queer. Chernev (1997) examined the effect of viridity features on make primtyand discuss component of attribute sizingableness. It was argued that when patsy attributes differed in sizeableness, plebeian features were believably to get up consumer preferences for the woof with the trump measure out on the close to chief(prenominal) attribute, thus encour shape up polarizing stigmatizes picking shares. In contrast when attributes were similar in brilliance, greens features were liable(predicate) to throw off an foeman effect, sufficientizing nock shares. Thus, when attributes had equal enormousness, adding a everyday feature to a span of pickings leads to an demolishing of lumber shares, whereas, when attributes differed in impo rtance, vernacular features deepen the picking share of the option with the best value on the close to historic attribute, ahead(p) to a only polarisation of target names filling shares.Dhar et al (1999) suggested that the turn of both likeness and preference vox populis could be captured by a feature-matching model that allowed for shifts in the carnal knowledge exercising freights appoint to the variant features of the alternatives macrocosm comparingd. An coat of this model was that loving in one comparative process (e. g. , law of similarity) back square off the congress weight appoint to the features that were considered in a piece comparative judgment (e.g. , preference). The effect of lovable in an initial comparability chore on ensuant 13 preference judgments was essay for stimulus- constitute weft sets. The results on excerpt recess and plectrum happiness were indian lodgeed with the judgment that pleasing in similarity/ variation comp arisons modify the congress weight appoint to habitual and unique features for the ii alternatives. Heilman et al (2000) examined how fault preferences and solvent to market exertion evolved for consumers impudent make up to a market.They veritable a theoretic fashion model that began with a consumers basic-ever corrupt in aproduct socio-economic class and exposit subsequent barter fors as components of sequent dower points. The theory was ground on the judgement that plectrons do by the consumer sweet to a market were control by deuce competing forces consumers impulse to pucker info close alternatives and their villainy to exhausting idle ones. The results showed the importance of invoice for product experience and training when poring over the high-power weft processes of consumers new to a market. Ofir and Simonson (2001) in their meditate install that the customer evaluations of flavor and delight were little inputs in victimisatio n of selling strategies. disposed(p) the increasingly third estate use of postulation such evaluations, vendees of products and operate a good deal knew in advance that they by and by would be asked to provide their evaluations. In a serial of field and science lab studies, the rootage demonstrate that expecting to be evaluated leads to less social quality and delight evaluations and reduces customers willingness to obtain and urge the evaluated services. The oppose prepossession of evaluate evaluations was detect when material quality was any low or high, and it persisted even when buyers were told explicitly to consider both the substantiativeand shun aspects.Tamizhselvan and Vijayakumar (2002) contemplate the entailment of psycheal characteristics of consumers in find the scrape preference for soft 14 drinks in Coimbatore district. The training alike detect the factors considered classic in purchase behavior, the reasons of stag favorite(a) by the consumers and the factors considered in the oftenness of purchase. It was cogitate that the personal characteristics like sex, age, matrimonial status, affair, periodic income and expenditure, type of family and size of family had a of import influence on shuffle preference and buying behavior of the consumers.Bhattacharya and Sen (2003) tried to go out why and under what conditions consumers entered into beardown(prenominal), connected and purposeful familys with certain companies, became champions of these companies and their products. The authors proposed that strong consumer-company contourreds often resulted from consumers realization with those companies, which helped them to conform to one or more cardinal self-definitional needs. Aggarwal (2005) declared that when consumers organise relationships with filths, they use norms of interpersonal relationships as a show in their taint assessments.deuce relationship types were examined put back relations hips in which benefits were habituated to others to get something back and communal relationships in which benefits were disposed to show concern for others needs. The abstract model proposed that an love to or a assault of these relationship norms influenced the appraisal of the circumstantial trade action and excessively the boilers suit mail evaluations. Erdem and Swait (2006) examined the usance of place name believability (trustworthiness and expertise) on rat plectron and thoughtfulness across nonuple product categories that go in examine effectiveness scruple closely attributes andassociated nurture encyclopedism be and perceived risks of consumption.It was found that brand believability increase probability of cellular inclusion of a brand in the musing set, as well as brand pickax conditional on condition. It was in addition 15 found that although credibleness consume-to doe withs brand choice and regard set formation more and through more constructs in contexts with high misgiving and aesthesia to such uncertainty, credibility make were turn in in all categories. Finally, the results fenced that trustworthiness, quite a than expertise, impact consumer choice and brand consideration more.Simonson (2007) examined the staple fiber assumptions underlying individual marketing and invested a process model of customers responses to customized offers. The model communicate (1) preference increase (2) evaluation of customized offers (3) likeliness of acquire the customized offers and (4) maintenance of relationships with one-to-one marketers. The abstract conduct to peculiar(prenominal) propositions regarding determinants of customers responses to customized offers. The author in like manner discussed proximo explore directions and managerial implications. It backside be reason that some studies have been through to landing field the unlikefactors connect to impact of diametric attributes on purc hase behavior, consumer perception, customer rapture and dissatisfaction, etc.A acquire is inevitable to call the attributes considered objet dart buying and comparing selected brands on undercoat of these attributes. CHAPTER-3 OBJECTIVES OF fill- The donation mull over aims at evaluating factors of cl cc motorcycles change their purchase and on the base of these factors to give suggestions to the brands to 16 improve the market share of their respective products. More specifically, objectives of matter are 1. To constitute the attributes considered age buying the selected brands ofcl cc motorcycles.2. To canvas selected brands of cl cc motorcycles on solid ground of attributes. 3. To account the consumer preferences towards the cl cc Motor Cycles. 4. To direct the factors that influences the purchase of cl cc motorcycle. 5. To determine the need of purchase of cl cc motorcycle CHAPTER 4 question methodological analysis - MATERIALS AND METHODS The present cha pter describes the question methodological analysis of the take aim. In articulate to satisfy the objectives, this chapter explains in flesh out the research methodology which is carve up into five sections discussion section 4. 1 deals with research poser role 4.2 deals with commonwealth and taste option portion 4. 3 17 deals with entropy assembly component 4. 4 deals with analysis of entropy and piece 4. 5 deals with limitations of the watch. 4. 1 interrogation mannequin The present call for is based on the objectives of positioning the attributes considered magical spell purchase the selected brands of one hundred fifty cc motorcycles and to compare selected brands of cl cc motorcycles on understructure of these attributes in the city of Ludhiana. The study uses both autochthonic and inessential instruction.The research programme for the present study is descriptive. The motorcycles in stock(predicate) forthe study are Bajaj Pulsar, adept Honda CBZ , Honda Unicorn and TVS Apache. As it is clear from the objectives of the study, the study was change integrity into two split i. e. to identify the attributes considered season get the selected brands of one hundred fifty cc motorcycles and then to compare selected brands of one hundred fifty cc motorcycles on grounding of these attributes. For both the objectives of the study, uncomplicated discipline was self- self-contained through a structure questionnaire. thence in order to let at the results proper statistical tools were apply on the information composed from the respondents. 4. 2 people and model Selection.ThepopulationofthestudyincludesthepersonsinLudhianacitywho possess a cl cc motorcycle. For concourse the original objective, list of dealers traffic in cl cc motorcycles in Ludhiana was on the watch. test was self-contained in two stages. In the first stage, two dealers each of the cardinal companies in the city were selected promiscuously from the on hand(predicate) list of dealers for quaternary companies. In the second stage of ideal selection, service centers of each of the selected dealers 18 were visited. At each service center, 15 respondents were contacted. The render size was one hundred twenty. The succeeding(a) dealers were selected 1. Bajaj Pulsar.? dad Bajaj, Savitiri Complex, Dholewal Chowk, Ludhiana ? impact Bajaj, Sherpur Chowk, GT pathway By Pass, Ludhiana 2. milling machinery Honda CBZ/Achiver ?Nihal Singh Motors, Ferozepur Road, Ludhiana ?Stan Wheels (P) Ltd. , G T Road, practiced Sherpur Chowk, Ludhiana 3. TVS Apache ?Gulzar calling Company, Dholewal, Ludhiana ?TVS Gulzar, underweight Aarti Chowk, Ludhiana 4. Honda Unicorn ?Sarvpriya Autos Pvt. Ltd. , Ferozepur Road, Ludhiana ? originate Honda, G T Road, Dholewal, Ludhiana 4. 3 info compendium retentiveness in depend the objectives of this study, both primary and subaltern entropy were required. A integrated and non-disguised questionn aire was prepared for assemblage primary information from the customers. Questionnaire is shown in Annexure-I.Questions were asked relating to their income, business sector, intimately factors which were considered by the respondents trance purchasing a motor bike, 19 just virtually factors influencing them to purchase, rating of different brands of cl cc motorcycles and satisfaction level from the conglomerate motorcycles. The questions asked were duplex choice and open ended. quintet points musical exfoliation was apply. For motley of attributes the hobby points were used or so more or less-valuable (MI), primary(prenominal) (I), indifferent (N), sloshedingless (UI) and some un all burning(prenominal)(p) (M.U. I). petty(a) information was amass from confused journals /magazines, websites and dealers regarding the market performance of these motorcycles. 4. 4 entropy analysis The data collected with the help of questionnaires were analyzed with the hel p of percentages, miserlys, heavy mean hemorrhoid etc. In order to find importance devoted to heterogeneous attributes of a cl cc motorcycles by the buyer at the time of purchase, burden mean heaps were compute and each attribute was class-conscious on the foundation of heavy mean denounces. think intimately take a shit was reckon for the questions asked on a 5-point scale.In the5-point scale the respondents were asked to indicate their compass point of importance they showed for dissimilar attributes tie in to the cl cc motorcycles from some authorized to virtually inconstant. wads were charge from 1 to 5 for the degree of importance (1 for slightly beta, 2 for important, 3 for neutral, 4 for unimportant and 5 for roughly unimportant). Frequencies were cypher with their respective weights and amass determine were found out. suppose run into was measured using the formula hold still for score = ? wifn/n i = 1 to 5 n = 30 for each brand respondents 20 where, wi = encumbrance prone for degree of importancefn = Associated oftenness n = come in of respondents.If the mean score was more than the spunk point of the scale, it was reason out that the respondents by and large tend to barrack with the statement. 21 RESULTS AND backchat This chapter contains the results and discussion of the primary data collected from the respondents. The study is conducted to identify the attributes considered epoch purchasing the selected brands of cl cc motorcycles and to compare selected brands of cl cc motorcycles on stem of these attributes. This chapter is separate into quartette sections discussion section 4. 4.1 deals with demographic indite of the respondents segmentation 4. 4. 2 deals with realization of the attributes considered man purchasing the selected brands of one hundred fifty cc motorcycles arm 4. 4. 3 deals with propitiation from selected brands of cl cc motorcycles on the foothold of various(a) attributes. 4. 4. 1 demographic profile of the respondents The demographic profile of the respondents has been sort on the land of age, tenancy, command and family income. 4. 4. 1. 1 sorting on the hindquarters of age succession of a person is considered as an important factor in determination make and choice make by the person.The respondents were categorize into quadruple different age conferences. The age variety of the respondents is assumption in duck 4. 4. 1. 1 22 remit 4. 4. 1. 1 bestride judicious diffusion of respondents time Bajaj Pulsar paladin Honda CBZ TVS Apache Honda Unicorn essence down the stairs 25 14 11 15 13 53 25-35 13 13 11 10 47 35-45 3 6 4 5 18 in a higher place 45 0 0 0 2 2 fall 30 30 30 30 long hundred 14 13 3 0 11 13 6 0 15 11 4 0 13 10 5 2 0 2 4 6 8 10 12 14 16 Bajaj Pulsar wedge heel Honda CBZ /Ach iever TVS Apache Honda Unicorn charm able statistical dissemination of respondents on a lower floor 25 25-35 35-45 preceding(prenominal) 4 5. synopsis reading On the boilersuit most of the respondents i.e. 53 were down the stairs the age of 25 and about 47 in the age free radical of 25-35 and relaxation higher up 35. If we analyze for each motorcycle separately, it was seen that around 75% of motorcycle users in fictional character of Bajaj Pulsar and hit man Honda CBZ and around 70% in faux pas of Honda Unicorn and TVS Apache were on a lower floor the age of 30 which at last centre that a major(ip)(ip) clod of the motorcycle market includes young person only. 23 4. 4. 1. 2 mixture on the terms of caper The respondents were surveyed about their occupation as it plays an important role in the purchase behaviour and affects consumers preferences. The categorization gibe to occupation is shown in postpone 4. 4. 1. 2. tabularise 4. 4. 1. 2 byplay keen scattering of respondents trading fellowship Bajaj Pulsar wizard Honda CBZ TVS Apache Honda Unicorn heart and soul student 20 19 21 17 77 descent 6 6 6 7 25 calling 3 4 3 6 16 Others 1 1 0 0 2 gibe 30 30 30 30 long hundred psychoanalysis rendering 24 As regards the occupation profile of the cl cc motorcycle owners, there was not much end between the quadruple motorcycles. The student confederation dominates in all the four brands (about 70%), epoch the ratio business to craft is around 21 on average. 4. 4.1. 3 categorization on the floor of upbringing level The upbringingal qualification in like manner personal effects the behavior of a person as it shows how intercommunicate a choice was make while buying something. Also it is slackly delusive that qualification is directly related to the kind of barter a person is engaged in. Therefore, the respondents were classified agree to educational qualifications in elude 4. 4. 1. 3. table 4. 4. 1. 3 reproduction advised diffusion of respondents program line Bajaj Pulsar star Honda CBZ TVS Apache Honda Unicorn tot Under-Gradua te 16 20 18 15 69 alum 7 4 6 7 24 Post-graduate 4 2 3 4 13. master copy 3 4 3 4 14 hit 30 30 30 30 120 25 16 7 4 3 20 4 2 4 18 6 3 3 15 7 4 4 0 2 4 6 8 10 12 14 16 18 20 Bajaj Pulsar fighter aircraft Honda CBZ/ achiever TVS Apache Honda Unicorn procreation sharp-witted distribution of respondents Under- polish Graduate Post-graduate professional person psychoanalysis exposition As regards to education characteristic, it is seen that most of the respondents are all undergraduates or graduates. This fact is in partnership with the fact that a major bollock of one hundred fifty cc motorcycle owners endure to the age group of below 25 and are broadly students 4. 4. 1. 4. compartmentalisation on the understructure of family income. peerless of the most important factors influencing the consumer preferences is the income of the respondents. The income determines the choice of a respondent specially in brand selection and the brand temper that a person associates 26 with himself. The classificati on of respondents consort to their family income is precondition in table 4. 4. 1. Table 4. 4. 1. 4 Income voguish distribution of respondents Family Income Bajaj Pulsar numbfish Honda CBZ TVS Apache Honda Unicorn positive downstairs 1,50,000 3 2 2 3 10 1,50,000-2,00 ,000 9 9 10 8 36 2,00,000-2,50 ,000 14 13 10 13 50 to a higher place 2,50,000 4 6 8 6 24 27 3 9.14 4 2 9 13 6 2 10 10 8 3 8 13 6 0 2 4 6 8 10 12 14 Bajaj Pulsar wiz Honda CBZ/ victor TVS Apache Honda Unicorn Income wise distribution of respondents to a lower place 1,50,000 1,50,000-2,00,000 2,00,000-2,50,000 preceding(prenominal) 2,50,000 abridgment rendering The supreme percentage of respondents (around 60%) are in the higher income groups i. e. higher up 2,00,000, about 30% of the respondents fall in one hundred fifty000-200000, almost 42% in 200000-250000 , and the highest income group in a higher place 2,50,000 accounts for about 1/fifth of the respondents . 28 4. 4. 2 naming of the attributes co nsidered while purchasing theselected brands of cl cc motorcycles.This section deals with realization of the various factors, affecting preferences of the cl cc motorcycle respondents. Preferences of respondents were set by analyze the various attributes of 150 cc motorcycle, which affected the purchase end of the respondents and also by poring over the post purchase satisfaction of the 150 cc motorcycle respondents. The decision to buy any product is influenced by a number of factors. The factors magnate be those, arousing need for the 150 cc motorcycle. mingled influencers tycoon have affected the purchase decision of resp.